Global Adult Diaper Market Outlook

Based on type, the adult pad type diaper has been the most prominent product since it can be used in standard underwear to prevent leaks, without disturbing the skin. The adult diaper pad type is followed by the adult flat diaper type. Based on the distribution channel, pharmacies are the largest segment as they are mainly located in and around residential areas and are, thus, a convenient buying point for consumers. These are followed by convenience stores and online retailers.

The global adult diaper market is dominated by the North America region. The demand is growing in the region due to the rising geriatric population as well as the growing awareness campaigns in the region by the key players. North America is followed by other regions where the demand is growing as the stigma related to urinary incontinence is now getting eliminated and people are now becoming aware of its importance.

Market Segmentation

Adult diaper refers to a kind of underwear used by people with problems including incontinence, dementia, damage to mobility, and severe diarrhoea. It is often borne by astronauts, long-term soldiers, divers under their suits, and other long-hour staff. It is made of convenient leakage safety materials that absorb and prevent leakage as well as the soiling of clothes.

Based on type, the market is divided into:

• Adult Pad Type Diaper

• Adult Flat Type Diaper

• Adult Pant Type Diaper

Based on the distribution channel, the industry is being segmented into:

• Pharmacies

• Convenience Stores

• Online Stores

• Others

The regional markets for the product include North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.

Market Analysis

The rising awareness among the consumers about hygiene is pushing the growth of the adult diaper industry forward. The growth is higher in the developing regions owing to the increasing awareness and rising access to the product. Due to the increasing prevalence of urinary incontinence amongst the geriatric population, there has been an increased demand for adult diapers, especially for products with better fluid absorption and retention ability.

Owing to technological advancements, several variants of the product have been launched in the market that are thinner and much more comfortable with improved skin-friendliness and odour control. This is expected to have a positive effect on the expansion of the global adult diaper market.

Competitive Landscape

The report gives a detailed analysis of the following key players in the global adult diaper market, covering their competitive landscape, capacity, and latest developments like mergers, acquisitions, and investments, expansions of capacity, and plant turnarounds:

• Unicharm Corporation

• Kimberly-Clark Corporation (NYSE: KMB)

• Attends Healthcare Group Ltd.

• Others

The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis.