Global Tissue Paper Industry: Navigating Trends, Challenges, and Growth Opportunities

Global Tissue Paper Market Faces New Opportunities and Challenges

With the improvement of living standards and heightened health awareness, tissue paper, as an essential daily necessity, has witnessed a continuous surge in market demand globally. Recently, global news related to tissue paper products has been constant, indicating the booming development and future potential of this industry.

According to the latest market data, the scale of China's tissue paper market has experienced significant growth in recent years, exceeding RMB 100 billion and maintaining a steady growth trend. It is predicted that in the next five years, the market size of China's tissue paper industry will reach over RMB 170 billion, with an average annual compound growth rate of around 5%. This growth is mainly attributed to China's rapid economic development, the increase in residents' income levels, and the promotion of consumption upgrades. Meanwhile, the acceleration of urbanization and the increase in population mobility have further driven the growth in demand for tissue paper.

Globally, competition in the tissue paper market is intensifying. Essity AB, Europe's largest and the world's second-largest consumer tissue producer, recently adjusted its investment strategy, choosing to exit some tissue paper businesses, including the sale of its shares in Vinda International to APRIL Group under Singapore's RGE Group. This change not only reflects the challenge posed by rising pulp prices to the profitability of the paper industry but also indicates that the global tissue paper market is undergoing a new round of consolidation and transformation.

However, despite facing numerous challenges, the global tissue paper market still exhibits broad development prospects. Consumers have increasingly high requirements for the quality, material, and environmental friendliness of tissue paper products, driving the continuous emergence of high-end and personalized tissue paper products. For example, tissue paper products made from virgin pulp and biodegradable materials are favored; at the same time, innovative products with additional functions such as moisturizing and antibacterial properties meet consumers' diverse needs.

In the fiercely competitive market, major brands have increased their R&D investment to improve product quality and brand image. Domestic well-known brands such as Vinda, Qingfeng, Xinxiangyin, and Jierou have consolidated their market positions through mergers and acquisitions, new factory construction, and expanded production capacity; while emerging brands such as MINISO, Purcotton, and Deyou have quickly risen with differentiated competition and innovative products. In addition, international brands such as Tempo occupy a place in the global market with their high-quality and diversified product lines.

It is worth mentioning that with the popularity of e-commerce platforms and the continuous improvement of online sales channels, the sales model of the global tissue paper market is undergoing profound changes. The convenience and richness of online shopping platforms have attracted more and more consumers, with online sales accounting for an increasing proportion of total sales. Meanwhile, offline channels are also continuously optimizing and upgrading, with the deep integration of traditional retailers and emerging channels bringing new development opportunities for the tissue paper industry.

Looking ahead, the global tissue paper market will continue to maintain a steady growth trend.

Enterprises need to closely monitor changes in market demand and technological innovation dynamics, strengthening brand building, channel expansion, and supply chain management to enhance market competitiveness. At the same time, they should actively respond to environmental protection policy orientations, adopt environmentally friendly materials, optimize waste treatment processes, and other measures to promote green development in the industry and achieve sustainable development goals.

In summary, the global tissue paper market is facing new opportunities and challenges. Driven by multiple factors such as consumption upgrades and heightened environmental awareness, this industry will exhibit broader development prospects and unlimited market potential.