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Independent Brands Disrupt the Absorbent Hygiene Industry
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Independent Brands Disrupt the Absorbent Hygiene Industry

2025-02-11 22:29

The Honey Pot (period care)

Early last year investment firm Compass Diversified (CODI) acquired a stake in Atlanta-based feminine care brand The Honey Pot Co. for an enterprise value of $380 million. The Honey Pot’s co-founders and management team invested alongside CODI and retain a significant minority stake in the business. Beatrice Dixon, the company’s co-founder, CEO and chief innovation officer, continues to lead The Honey Pot in her current role.

The idea for The Honey Pot’s feminine wash began in an apartment kitchen in 2012, fueled by Dixon’s personal experiences and ultimate desire to change how the world uses and perceives feminine care products. Today, the brand provides a complete feminine care system—powered by plant-derived ingredients and clinically tested formulas – with a diverse set of products across the feminine hygiene, menstrual, consumer health and sexual wellness categories.

“The completion of this deal with CODI is a big step forward for our company,” Dixon said. “We are now better positioned to amplify our impact as we continue to fulfill our mission of destigmatizing feminine care and further democratizing holistic wellness.”

Last month, The Honey Pot became the first intimate care brand to earn Kind to Biome certification, ensuring that its menstrual and intimate care products exceed traditional standards and support microbiome health. In recent years, there has been a significant focus on the microbiome and its vital role in overall health, especially in intimate care.

“Making sure our products are safe, gentle and microbiome friendly has always been our priority at The Honey Pot; now as the first intimate care brand to achieve Kind to Biome certification we can pave the way for greater understanding of the importance of maintaining a healthy, balanced microbiome” says Dixon. “We are starting with 18 products in our portfolio having the certification and hope to add more in the future.”

This recognition highlights The Honey Pot’s commitment to creating safe, plant-derived products that support the body’s natural balance and wellness. Through the Kind to Biome world-class testing, this further proves that The Honey Pot’s products, which include cleansers, wipes and menstrual care items, have met standards that few achieve, giving consumers confidence in choosing products that align with their well-being.