New Study Tracks Cosmetic Wipes Market

From 2017-2021, demand for cosmetic wipes flourished at a growth rate of 4.3%, concluding at $565.73 million. Demand for cosmetic wipes has continued to grow, especially due to rising disposable incomes and boosting consumer spending power. It has enabled consumers to use convenient products that were once considered non-essential.

Cosmetic wipes are popularly known as tissues used for face cleansing purposes. Undoubtedly, they are pocket-friendly and easy to use. They also come in handy packages with various aromas that gives a refreshing feeling to the user. Wipes allow performing daily tasks in substantially less time for most people who are quite held up in their day-to-day activities due to extreme job pressure and increased children activities.

Cleansing and makeup removal wipes continue to be the most profitable segment, accounting for 40% of global revenue. In recent years, the cosmetic industry has witnessed significant transformation due to the introduction of color cosmetics. This has increased the consumption of cosmetics across different age groups and has given rise to the demand for beauty wipes.

Moreover, due to the harsh nature of chemicals used in many cosmetics, dermatologists recommend following a proper skincare routine, starting with proper makeup removal. Makeup removal wipes not only act as cleansers but also hydrate the skin and restore its natural properties to prevent potential skin disorders. As a result, major manufacturers are focusing on manufacturing natural makeup removal wipes that have low chemical content. This is expected to drive demand for moisturizing cosmetic wipes, exfoliating wipes, and non-woven fabric cosmetic wipes over the coming years.