INDA Opens Registration for World of Wipes (WOW) 2025 Conference

Theme: Wipe to Win – Innovating for a Sustainable and Profitable Future

This year’s theme, "Wipe to Win: Innovating for a Sustainable and Profitable Future," will bring together industry leaders to discuss key challenges and opportunities, including business profitability, sustainability, and flushability.

Key Highlights of the Conference

• Pre-Conference Webinars – Prior to the main event, INDA will host a series of webinars addressing trade-related issues, providing valuable insights for attendees.

• WIPES Academy (July 21-22) – A two-day educational program led by Heidi Beatty, CEO of Crown Abbey, featuring 12 expert-led sessions covering everything from product concept to commercialization.

• Tabletop Exhibits and Lightning Talks (July 22-23) – Exhibitors will present five-minute product overviews, followed by networking opportunities during the evening reception.

• World of Wipes Innovation Award (July 22 & 24) – Recognizing innovative uses of nonwoven fabrics to enhance the functionality and application of wipes. Nominations are open until May 19, with finalists presenting on July 22, and the winner announced on July 24.

Relevance to Sanitary Pads and Baby Diapers

While the WOW Conference primarily focuses on the wipes industry, many of its key discussions are highly relevant to other nonwoven products, including sanitary pads and baby diapers.

Sustainability

Sustainability has become a critical focus in the sanitary pad and baby diaper industries. Consumers and regulators are increasingly concerned about the environmental impact of disposable products. As a result, manufacturers are working on biodegradable materials and eco-friendly production processes to reduce their ecological footprint.

Discussions on sustainability at WOW 2025 will provide valuable insights for sanitary pad and baby diaper manufacturers, helping them navigate challenges related to eco-friendly product development, recyclability, and sustainable sourcing.

Innovation

Innovation plays a crucial role in the sanitary pad and baby diaper industries. Improvements in absorbency, comfort, and skin-friendliness are continuous areas of research. Discussions on formulation innovations, specialty wipes, and emerging technologies at WOW 2025 will inspire sanitary pad and baby diaper manufacturers to develop next-generation products.

Regulations and Compliance

Manufacturers of sanitary pads and baby diapers must comply with various regulations and industry standards to ensure product safety and quality. WOW 2025’s sessions on tariffs and regulations will provide crucial updates, helping manufacturers stay compliant and avoid potential legal risks.

Market Trends

Understanding market trends is essential for sanitary pad and baby diaper manufacturers to develop effective business strategies. The market trends and statistical insights shared at WOW 2025 will help industry players identify consumer preferences, emerging product categories, and future market opportunities.

Supply Chain Collaboration

The conference serves as a valuable networking platform for sanitary pad and baby diaper manufacturers to connect with other players in the nonwoven supply chain. This collaboration can lead to new product development, optimized supply chain efficiency, and solutions to industry-wide challenges.

Conclusion

Although the WOW 2025 Conference primarily focuses on wipes, its discussions are highly relevant to manufacturers of sanitary pads and baby diapers. Attendees will gain valuable insights into sustainability, innovation, regulations, market trends, and supply chain partnerships, all of which play a critical role in the development and success of sanitary pad and baby diaper products.

By participating in WOW 2025, industry players can stay ahead of market trends, discover cutting-edge technologies, and explore sustainable solutions for the future of sanitary pads and baby diapers.